Tuscany Cove, Naples, Florida -
Building on success

Through the first week of marketing of the new southwest Naples, Florida community, contracts were recorded for all of the available homes in the first phase,” noted the press release. That’s 99 homes in one week. While such an achievement is not altogether rare in this area, it is admirable. How does a developer reach that level of success?

Such success is not a fluke, or luck. It is based largely on location of the community and the builder/developer’s reputation. A few innovative ideas don’t hurt, either. This particular development is on a 78-acre site located on the east side of Collier Blvd., approximately one-half mile south of Immokalee Road in Naples, Florida. When completed, it will consist of 294 residences, including 146 attached villas and 148 homes.

Aside from the location, which is in desirable North Naples, Florida, and a line of previous successes of building in the area, the company did an innovative job of targeting its market - making Tuscany Cove one of the area’s fastest selling new communities. The builder/developer - Elias Brothers Communities - marketed Tucany Cove, a Naples, Florida community of attached villas and single-family homes, by utilizing a unique on-line appointment system. It targeted real estate professionals and VIP buyers, including many previous and current Elias Brothers Communities’ homeowners. This select audience was granted access to a special on-line system that allowed them to make an appointment to purchase a Tuscany Cove home before the community opened for sales to the general public.

"Our past accomplishments and our recent success at Tuscany Cove are built on a practice of making the right decisions based upon our customer’s point of view,” Roni Elias said. “Our focus has always been, and will always be, to achieve customer satisfaction by providing superior product at a fair price.”

The principals listened to the homeowners, targeted areas where expansion and improvements could be made, and conceived Tuscany Cove, which encompasses things that customers in Naples, Florida want as standards. According to Roni Elias, Tuscany Cove draws upon the firm’s most recent development, Ibis Cove, in Naples, Florida, for its home designs, but offers enhancements such as additional features, floor plan modifications, and expanded amenities.

“While our floor plans are essentially the same as those in Ibis Cove, we are offering side-garage options for two designs; upgrading standard features, such as adding tile roofs and brick-paver driveways; and improving the amenities with a larger clubhouse and additional recreation areas for children,” Elias said. The centerpiece of the community will be the nearly 7,000-square-foot clubhouse, offering a full range of facilities.

The recreational center will be housed in two wings connected by a breezeway. One wing will consist of an equipped exercise room, an aerobics room, a media room, lavatories, and, to the rear, a screened patio. The main wing will include a ballroom with a wet bar, a billiards room with space for two pool tables, card room, children’s room, media room with a big screen TV and an outdoor sitting area.

To the rear of the facility will be an aquatic amenity area with an approximately 5,000-square-foot lakeside sun deck, pool and separate spa. It is complemented by a lanai area for adults, while children get their own kiddy pool with a playful splash fountain. Youngsters will also enjoy their own separate screened gazebo. Two lighted tennis courts, a basketball court, a tot lot playground and a nature trail through the community’s largest preserve area provide additional recreational opportunities.

The community’s other amenities will be of an equally high caliber. The bridge at the main entry on North Collier Blvd. will be graced by decorative lighting and accented by brick pavers. This impressive gateway to the community will lead to an illuminated water feature.

Buyers will find seven home designs from which to choose, ranging from attached villas to homes offering two-, three- and four-bedrooms. The homes range from 1,455 to 1,987 square feet of living area. Each offers a two-car garage and a screened lanai, which can be enlarged to accommodate an optional pool and/or spa. Prices start in the low $300,000s, including homesite.

Distinguished Mediterranean exteriors are wedded with interior features such as custom archways, vaulted ceilings and rounded wall corners. Other standard features, such as hurricane shutters and an alarm system, provide peace of mind. The villa homesites are situated in the western half of the community, with approximately one-third providing views of the community’s central lake. Water views are available to approximately one-half of the single-family homesites in the eastern half of Tuscany Cove.

Each attached-villa building is a single-story structure housing two homes, which share a common wall. The villa floor plan is The Hibiscus. It is a three bedroom, optional two-bedroom with a den/two-bath design with 1,455 square feet of living area and 2,296 total square feet, including a two-car garage and a covered patio and screened lanai. Six single-family floor plans are available, including two modified designs that provide a side-entry garage.

The Juniper, a two-bedroom with a study, or optional three-bedroom, two-bath design, has 1,542 square feet of living area and 2,442 total. The Orchid is a two-bedroom with a study, or three-bedroom, two-bath design. It has 1,558 square feet of living area and 2,441 total. The Jasmine is a three-bedroom with a study, two-bath floor plan with 1,828 square feet under air and 2,713 total. The Gardenia has three bedrooms with a study and two baths, with 1,987 square feet of living area and 2,886 total. The Jasmine II and The Gardenia II designs each offer the side-entry garage option. Each home offers a spacious master suite with an air-conditioned walk-in closet, a cultured- marble garden corner tub and a separate enclosed shower.

Kitchen appliances include an electric radiant glass-top range with a self-cleaning oven, a multi-cycle dishwasher, a 20-cubic-foot side-by-side refrigerator with a doormounted water and ice dispenser, a built-in microwave oven, and a washer and dryer. Every master bath has a cultured-marble vanity top with a double sink, 36-inch European-style cabinets with raised-panel doors, and a chrome and glass-enclosed shower. Both the master and secondary baths have 36-inch, European- style cabinets with raised-panel doors and chrome fixtures with lever handles. The homes will include an alarm system with medical emergency, plus panic and fire alert buttons on the keypad.

Each homeowner will have access to the community’s gated entry via a remote control, and be allowed to monitor visitors and guests through a dedicated cable TV channel that allows access through a home telephone. Buyers will have the opportunity to further enhance their Tuscany Cove homes. Elias Brothers Communities will offer a complete selection of options and upgrades through its fully-staffed design center. Past projects in Naples, Florida include the Victoria Shores condominiums at Victoria Lakes, North Naples, two completed neighborhoods in the Crown Pointe subdivision, the 60 homes of the Villas of Crown Pointe, and the 34 homes of Royal Villas.

But Tuscany Cove, the crown jewel in the company’s history of development, is the first in a series of new North Naples communities planned by the firm in the rapidly growing Collier Blvd. corridor south of Immokalee Road. Plans are to introduce another North Naples community located near Tuscany Cove sometime in mid- to late-2005.

The Elias Brothers Communities model center is located at the Tuscany Cove Sales Center on Collier Blvd. in Naples, Florida. It is open Monday through Saturday from 9 a.m. to 5 p.m., and noon to 5 p.m. Sunday.

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